Meet the Fam




I’ve always been a dreamer. I love figuring out how things would work or walking through what if’s. I’m sure I drive most people in my life a little crazy- at the very least my very patient husband.

 But, because I’ve always wondered what could be, I’ve been a restless spirit. I’ve worked in marketing for some fantastic companies and nonprofits, sold four different network marketing products, launched a happy resource guide, was a buyer and a general manager of a boutique and I still run a small Etsy shop.

All of my big ideas were centered on two goals: To do something amazing and to inspire others to achieve their dreams. While I’ve met fantastic people and learned a little something at each milestone, none of them were the “thing” I was searching for. 

The biggest problem is that I tried to do everything by myself. After a really rough day in the freelance world, I had a breakdown with my mom, Kandie. I felt like I wasn’t fulfilling my purpose. Her response? Well, then let’s do something about it. Crossing Broadway was born that day.

The best part? I’m not alone. From our team to the tribe we’re building, my life is finally going in the direction I’ve dreamed. All those side hustles taught me skills I needed to make it here today, including one of the most valuable lessons: Always trust the journey.

Why Crossing Broadway? When I first got my license, my mom had one rule: Don't cross the Broadway Bridge. Since then, Crossing Broadway has meant taking chances and pursuing dreams. That's what we're doing with CB, and what we hope to inspire in our tribe.



I’m a small town girl who always dreamed of living in the city (which to me was Omaha, Des Moines, or the really big city, Kansas City.) As a single mom, that dream came true in the early 90s. I had just taken a position with local department store as a manager/buyer. Talk about coming a long way!

We moved into the Northland of Kansas City and my job was on the Country Club Plaza. Every day I had to cross the Broadway Bridge. To me, Crossing Broadway signified accomplishment. It was pride. It was excitement. I had stepped out of my little world and was pursuing my dreams- no one knew I was scared to death.

Since that time, I’ve pursued a lot of dreams, failing at some and succeeding beyond what I thought was possible. I’ve had jewelry that was sold nationally, I’ve owned one of KC’s most loved boutiques, I spent time as a publishing editor for a local magazine, and I’ve been a producer on a short film that has won countless awards and touched even more hearts around the world.

Today, I’m continuing to “Cross Broadway” as I help build a brand that makes an impact by creating a support system that allows women to pursue dreams of their own. (I got your back girl)


I think it’s so important in this world where we are inundated with ‘perfection’ on social media to just ‘get real’. So, I do that on the air, on my blog (,  in my monthly Her Life Magazine articles and on my Podcast ‘Real Life with Jenny Matthews’.My story is filled with family dysfunction, toxic relationships, anxiety, finding real healthy love, marriage, infertility, motherhood, the loss of my sister’s husband in a tragic car accident, the loss of my brother to a drug/alcohol overdose and a surgery gone wrong which led me to Ostomy life (temporarily). Life’s not all butterflies and rainbows.

Joining the Crossing Broadway team is the most natural fit in the world. We share the same beliefs! Let’s inspire and build each other up. Life’s a journey for all of us. We all have our ups and downs. We’re all just trying to make it. Trying to fit in.

So, join us on our mission to do just that. Let’s share our stories, make new friends and recognize our own self worth.


Crossing Broadway!  What a great name for a Kansas City company I originally thought.  But then you meet the ladies behind the brilliant name, and you realize it means so much more.  It is a way of life. It is a support system. It is a brand to inspire and build all women up, no matter their walk of life.

My Crossing Broadway is crossing an invisible barrier I have built up over the years.  Throughout my whole life, I feel I have played it safe. I have been scared to jump at opportunities.  Maybe because of anxiety, maybe because I am scared of failing, maybe because I have always felt I am just not good enough.  I have stayed inside my safe barrier. I have played it safe.

When I first saw the shirt “You are Enough,” it spoke volumes to me.  It was a simple statement, but an impactful statement. The feeling of not being good enough, holds so many back from their aspirations.  I never felt good enough at sports, so why even try out. I won't be good enough at that job, so I am not even going to apply. I’m not going to speak up, because I don't want to be judged.  But once you realize YOU ARE ENOUGH, you do have something to offer this world, then there is no stopping you.

Crossing Broadway has lit a tiny fire inside of me that I thought was no longer there.  It makes me want to create. It makes me want to build a brand. It makes me want to cross that barrier, and stop playing it safe!  I am so thankful to learn and work alongside these successful women, that have some amazing products to roll out to women and communities.  

YOU: THE ________

Each and every one of you are an important part of our family and we'd love to meet you! Follow us on Facebook for upcoming events and don't forget to introduce yourself on social media @CrossingBroadway!